Joey Gonzalez

Joey Gonzalez is a change agent, global strategist, entrepreneur, proud son of a Cuban refugee, devoted parent, and Executive Chairman and former Global Co-CEO of Barry’s. His journey with Barry’s began in 2003—first as a client, then as an instructor—before stepping into the CEO role in 2015. Since then, Joey has dedicated his career to building one of the most iconic fitness brands in the world, expanding Barry’s across 17 countries and fostering inclusive, high-performance communities on a global scale. Driven by purpose and powered by connection, Joey leads with heart, conviction, and an unwavering belief in the power of movement to change lives.